Versión electrónica ISSN 0718 - 1566 Versión impresa ISSN 0716 - 1921
A Study on the Beliefs, Behavior and Consumer in Green Women of Different Generations in South of Brazil
This study aims to analyze the environmental beliefs, the ecological and ecological consumption among women of different generations, in Santa Maria (Rio Grande do Sul), Brazil. The model was to Pikett-Baker and Ozaki (2008). We performed a Confirmatory Factor Analysis and through the structural equations were tested six hypotheses. The results indicate that beliefs are related to the behavior and consumption, the generation is a moderating factor in the relationship between beliefs and behavior, beliefs and consumption, and consumption behavior. It was confirmed that the behavior has a positive relationship with consumption.